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Process

The INDIAX Market Capability Method

A five-step method that moves you from assumption-led exports to a system your team owns.

Evidence first

Every decision starts from market evidence, not from the latest enquiry.

Systems, not slides

Every step ends in documents, models and systems you can use.

Capability stays with you

We train and hand over, so you no longer need us to run your exports.

Book a Strategy Call See the 90-day view

The five steps

From diagnosis to handover.

Each step builds on the one before. Tap a step for the detail.

1
Diagnose
Find what is really holding growth back.
2
Prioritise
Commit resources where returns are strongest.
3
Build
Design the positioning, pricing, channel model and pipeline systems for each priority market.
4
Govern
Put in place the systems that measure performance, so it is measured, not guessed.
5
Transfer
Make sure the capability stays inside your business.

Step 1 of 5

Diagnose

Objective. Find what is really holding growth back.

Typical duration (indicative)Weeks 1-2

Activities

Assess your products, current exports, pipeline and pricing.
Review how enquiries arrive and how they are handled today.
Check distributor performance against what was agreed.
Find where margin is leaking between your price list and the market.

Inputs from you

Product range and specifications
Export sales data for a recent period
Current price lists and cost structure
Your distributors and enquiry sources
Time with the people who handle exports

Deliverables

Export readiness scorecard
Pricing and margin gap review
Pipeline and distributor health check

Step 2 of 5

Prioritise

Objective. Commit resources where returns are strongest.

Typical duration (indicative)Weeks 3-4

Activities

Score markets and segments for feasibility and potential.
Map how industrial buying decisions are made in each shortlisted market.
Compare competitor positions and price levels.
Choose the top markets and set the order of entry.

Inputs from you

Your growth goals and capacity
Markets you already sell in
Certifications and constraints you hold today
A decision-maker for a prioritisation session

Deliverables

Priority markets with feasibility scores
Competitive positioning map
Regional growth direction
Priority sequencing

Step 3 of 5

Build

Objective. Design the positioning, pricing, channel model and pipeline systems for each priority market.

Typical duration (indicative)Weeks 5-9

Activities

Build the international pricing model and channel margin architecture.
Test and refine positioning through Voice of Customer research.
Design the distribution model and regional activation playbook.
Design the pipeline and CRM architecture.

Inputs from you

Cost data and agreed pricing guardrails
Introductions to buyers and distributors for research
Access to your CRM, or a decision on one
Feedback on drafts within the working week

Deliverables

International pricing model
Channel margin architecture
Market-specific positioning
Regional activation playbook
Pipeline and CRM architecture

Step 4 of 5

Govern

Objective. Put in place the systems that measure performance, so it is measured, not guessed.

Typical duration (indicative)Weeks 9-11

Activities

Set up reporting and CRM visibility.
Set distributor targets and the support behind them.
Agree the review rhythm and who attends.
Run the first reviews together.

Inputs from you

Named owners for the pipeline and for distributors
Team time for the regular reviews
Consistent data entry in the CRM

Deliverables

International reporting
Demand visibility framework
Governance structure
Review rhythm calendar

Step 5 of 5

Transfer

Objective. Make sure the capability stays inside your business.

Typical duration (indicative)Weeks 11-13

Activities

Train your team on every system we built.
Hand over playbooks, models and templates.
Run reviews together first, then with your team in the lead.
Step back, with the option of ongoing advisory.

Inputs from you

Team members available for training
An owner to sign off each handover
Your priorities for the next 90 days

Deliverables

Documented playbooks and models
A trained team with named owners
Phased execution plan
90-day action plan

Governance and reporting

Performance measured, not guessed.

The Govern step puts three things in place, so you always know what is working.

CRM visibility

Every enquiry is tracked from source to order, so you can see which market, channel and message produce qualified pipeline.

Pipeline tracking

Clear pipeline stages and a shared definition of a qualified lead, reported the same way for every market.

Review rhythm

A fixed calendar of reviews, with named owners, so performance is discussed and acted on regularly.

A typical review rhythm (indicative)

Weekly

Pipeline review

What came in, what moved, what is stuck. Your sales owner leads.

Monthly

Distributor performance review

Results against targets, and the support each distributor needs.

Monthly

Pricing and margin check

Whether margin is holding after freight, duties and channel costs.

Quarterly

Market priority review

Whether to go deeper, add a market or pause one.

How we work with your team

Clear roles. A steady cadence. Nothing hidden.

Roles

An executive sponsor on your side, who makes the key decisions
One named owner for the system, who stays after handover
Finance support for cost and margin data
An INDIAX lead advisor, accountable for the work

Cadence

A kick-off to agree scope, inputs and owners
A regular check-in during each step
A written update after each check-in
A review at the end of each step before we move on

Transparency

You see the assumptions behind every number
Models and playbooks are yours to use and change
Scope changes are agreed in writing
If a market is not worth entering, we say so

Sample timeline

A 90-day view.

An indicative plan for one set of priority markets. Real timing depends on how many markets and pillars are in scope.

Diagnose

Weeks 1-2

Prioritise

Weeks 3-4

Build

Weeks 5-9

Govern

Weeks 9-11

Transfer

Weeks 11-13

Day 30

Clarity

Scorecard delivered and top markets agreed.

Day 60

Design

Pricing, positioning and channel model designed.

Day 90

Handover

Reporting live, your team running the reviews, handover complete.

How long does the whole process take?

The sample timeline shows 90 days from diagnostic to handover. Real timing depends on how many markets and pillars are in scope. We share the duration when you request a diagnostic.

Do we have to do all five steps?

No. Many manufacturers start with the Diagnose and Prioritise steps through the Export Readiness Diagnostic, and decide what to build after that.

What do you need from us in the first week?

Your product range, recent export sales data, price lists and cost structure, and a list of your distributors and enquiry sources. Each step above lists what we need from you.

How much of our team's time does it take?

You name one owner for the system, and the team joins short reviews and sessions. The exact time depends on scope, and we agree it before we start.

Who owns the models and data?

You do. Every model, playbook and template is built to be used and changed by your team.

Can you work with our existing CRM?

We set up CRM visibility around how you sell. We can work with the system you have or advise on what you need, and we agree this in the Build step.

How will we know how it is going?

Through a written update on the agreed cadence, plus the reviews in the governance rhythm. You see the assumptions behind every number.

What if the diagnostic shows a market is not worth entering?

We will tell you honestly. Saving you from the wrong market is part of the job.

Contact

Ready to start with a diagnostic?

Tell us what you make and where you want to sell. We'll tell you honestly whether and how we can help, and what the first step would be.

+91 99746 17783 hello@indiax.co.in

B - 1011, Ganesh Glory, Malabal County Road,
Jagatpur, Ahmedabad, 382470