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Practical thinking on international growth.

Short, practical articles for manufacturers on markets, pricing, distributors, competitors and pipeline.

Featured article · Market Entry

How to choose your first three export markets

Most manufacturers inherit their export markets from the latest enquiry. Here is a more reliable way to choose where to go first.

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Market Entry

How to choose your first three export markets

Most manufacturers inherit their export markets from the latest enquiry. Here is a more reliable way to choose where to go first.

2 min read

Read article
Pricing

Domestic pricing in export markets: where the margin disappears

When revenue grows and margins shrink, domestic pricing is often the cause. Here is where the margin goes, and how to build a price that survives export.

2 min read

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Distributors

Why your distributor isn't selling, and how to fix it

A signed agreement is not a market. Here is what separates an active distributor from a passive one, and how to move yours across.

2 min read

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Competitor Intelligence

Why buyers abroad cannot tell you apart from your competitors

If buyers abroad cannot tell why you are different, price becomes the only lever. Here is how competitor intelligence helps you stand out.

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Pipeline and CRM

Which market, channel or message produces your pipeline?

If you cannot say which market, channel or message produces qualified pipeline, you cannot plan growth. Here is how to build that visibility.

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Regional Guides

A first look at the Middle East: distributor- and project-led demand

Fast-moving distributor and project markets with strong familiarity with Indian suppliers. A short guide to how the region works.

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